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Pak film, Khuda Ke Liye releases in India April 19, 2008

Posted by lollywoodhungama in Uncategorized.
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Mumbai: Khuda Ke Liye is officially the first Pakistani film to hit Indian theatres after a gap of about 40 years.

 

After Welcome and Race, Taare Zameen Par has hit theatres in Pakistan this week while Khuda Ke Liye releases in India simultaneously. Its clear that times are changing and filmmakers from both the countries are ready to explore new markets.

 

However, why has it taken so long for a Pakistani film to come to India? What stopped Pakistani filmmakers from marketing their films in a neighbouring country that shares the same language and similar culture?

 

While India produces over 800 films a year, of which Bollywood’s contribution is nearly 250 to 300, the Lahore based Pakistani film industry also known as Lollywood produces less that 100 films a year.

 

However, it’s only recently that both the countries have opened their doors to seriously consider exploring the possibility of Hindi films finding a market in Pakistan and vice-versa.

 

 

The year 1965 saw a ban of Indian films in Pakistan resulting in huge losses to Pakistan’s distributors and exhibitors. Pakistan’s recent move to lift the ban on Hindi film comes with a rider for every Hindi film screened in Pakistan, the doors have to open in India for an Urdu movie.

 

“We were invited to India late so we came late,” says actor, Rashir Naaz.

 

However the screening of Hindi films in Pakistan may not be good news for the Pakistani film industry. With bigger stars, better scripts and bigger budgets Lollywood doesn’t stand a chance before Bollywood.

 

“We have been trying to work this out for a long time, we are very happy finally it has worked out for both the countries,” says filmmaker, Pahlaj Nihalani.

 

“Its just a psychological thing in peoples minds that a Pakistani film is releasing in India. People of both the countries love each other so there really should be more exchange of art culture and films,” says MD, Percept Picture Company, Shailendra Singh.

 

However, the question is whether the Pakistan film industry will be able to deliver a Khuda Key Liye for every Taare Zameen Par?

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